AIDGLOBAL launches awareness campaign for the youth vote

AIDGLOBAL launches awareness campaign for the youth vote

AIDGLOBAL launches awareness campaign for the youth vote

On the eve of local elections, the campaign “Bora Lá, Sai do Sofá” (Let’s go, Get off the Sofa!) returns to the streets to challenge young people to vote for the Sustainable Development Goals.

“Connect to what matters. Choose tomorrow’s world today” is the slogan of the campaign “Bora lá, Sai do Sofá!” (Let’s go, Get off the sofa!) that AIDGLOBAL – Acção e Integração para o Desenvolvimento Global (AIDGLOBAL – Action and Integration for Global Development) promotes to awaken young people, between 15 and 25 years old, and young adults, between 26 and 34 years old, to the importance of getting involved in mechanisms of political participation, as per example, the vote in favor of the Sustainable Development Goals (SDGs).

As part of the Jovens na Política – Participar para a Cidadania Global (2ª Ed.) (Youth in Politics – Participating for Global Citizenship (2nd Ed.)) project, the campaign seeks to mobilize young people to action, involving them not only in the issues of Development and Global Citizenship but also in the reflection on the impact that politics can have on matters such as those that surround human dignity, respect for the environment, gender issues, among others.

The use of various communication elements (image and video) that will be conveyed through the project’s social networks, namely from the Facebook and Instagram pages called “ActGlobal”, will be the main form of communication for the campaign. The objective is to meet young people, trying to interact with them in the place where, at the moment, they spend more time.

Encouraging the making of videos, inviting people to read the electoral programs of the various parties, researching, in these programs, words referring to themes such as, for example, human rights, but also the involvement of public figures and influencers capable of joining this project and communicating it with their supporters and/or followers are some of the goals that shape the campaign’s communication plan, whose contents emerge in line with raising awareness of issues such as social justice, dignity, equity and the importance of achieving the SDGs, foreseen in the 2030 Agenda.

The campaign will be circulating on social media from 26 July to 26 September, the day of local elections, and “it is crucial that everyone gets involved”, underlines Susana Damasceno, Founder and President of the Board of AIDGLOBAL. Although this campaign has as its specific purpose “the mobilization of the youth community towards the polls, in the context of local elections, there is a greater purpose behind it, which concerns the empowerment of young people to become global citizens. It is through the encouragement of youth towards global citizenship, investment in Education for Development (ED) and Cooperation for Development (CD) that we create the bases for a fairer and more sustainable world”, says Susana Damasceno.

The President of AIDGLOBAL also highlights the “importance of accompanying global citizenship with an awareness of the importance of acting locally”. Connecting people’s needs to their local realities and making their involvement relevant to the context in which they live and to the community to which they belong is a step towards global transformation, which starts with individual and local action. Likewise, the local vote is also a global vote. This is, in fact, one of the main messages that we want to convey through this campaign”, she concludes.

According to studies carried out in this area, the low involvement of young people in issues of Development and Global Citizenship is often associated with their discontent with party policies, which, in turn, is related to a problem of representation and non-identification with the way of doing politics in Portugal. Speaking to Jornal Público, in an article published in 2014, political scientist André Freire recognizes that, in Portugal, there is “a distance [on the part of young people] caused by a problem of representation. This, in turn, gives rise to the problem of lack of identification ― if young people feel that they are not being represented, they do not identify with politicians and politics”.

Involving young people and making them an integral part of the process of defining the policies that shape the world and the society to which they belong is one of the purposes of the project and the campaign “Bora lá, Sai do Sofá!” (Let’s go, Get off the sofa!) which, in an invitation to (re)action, proposes to stir consciences and mobilize young people to choose the life project they want to live.

The project “Jovens na Política – Participar para a Cidadania Global (2ª Ed.)” “Youth in Politics – Participating for Global Citizenship (2nd Ed.)” is co-financed by Camões, I.P., is promoted by AIDGLOBAL – Acção e Integração para o Desenvolvimento Global (AIDGLOBAL – Action and Integration for Global Development), and has as partners the Municipality of Santarém, the Center for International Studies of ISCTE, the Lisbon Youth Centre (CJL) of the IPDJ, I.P., the Dypall Network, the FNAJ, and has the support of Mypolis.

O projeto é cofinanciado pelo Camões, I.P., é promovido pela , e tem como parceiros a Câmara Municipal de Santarém, o Centro de Estudos Internacionais do ISCTE, o Centro de Juventude de Lisboa (CJL) do IPDJ, I.P., a Dypall Network, a FNAJ, e conta com o apoio da Mypolis.

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